Playing House / Domestic Bliss Starring Hayneedle

Email send for Hayneedle. Art directed, styled, and designed by Mary Allen. Photography by Phyl Thomas.


Mood boards to sell an email campaign idea for Hayneedle. In execution, the movie scene would be recreated with Hayneedle furniture and the remainder of the email would feature ideas to “get the look.” Ideas included a Big Lebowski-themed rug event.