While designing for Hayneedle, I daydreamed about shooting photography with models in dramatic scenes using Hayneedle furniture. Each customer touchpoint (email, site, print) would tell part of a story. In order to demonstrate my vision, I enlisted a few fellow designers and put together an impromptu photo shoot.
Using my own furniture and my dad’s basement as a backdrop, I styled the models, scene, and even did my niece’s makeup (yes, that’s my beautiful niece lounging on the chaise).
Art directed, styled, and designed by Mary Allen. Photography by Phyl Thomas.