I encouraged an opportunity to create original characters for a Scooters coffee plush bag charm giveaway because I’d dreamed about a blind bag system-wide giveaway and that’s what we did across all of our 950+ stores. I created the ‘Licious creatures from scratch, penned personalities, and designed email and social assets to support the giveaway. Because the giveaway spurred one of Scooter’s biggest sales days in history and garnished so much fan love, I also designed a quiz for our app.
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